Success Story

Sonia Fisheries


Sonia Fisheries - Mumbai based second generation exporters of quality seafood.

Established in 1977, Sonia Fisheries has been exclusively exporting quality seafood not only to China, Vietnam and Thailand, but also to Europe and the Middle East. With markets becoming increasingly 'glocal', it became imperative for Sonia Fisheries to ensure that they have a great brand recall internationally. With a good number of years of business behind them, it was more critical than important.

Brand Logo

Phi created their first online identity - i.e the landing page of their website. A simple image - beautifully capturing all their products - in all their freshness is displayed as the page opens up. The entire photo shoot was directed and shot by the Phi team, capturing the freshness of the food. This has directly converted into credibility and trust from the viewer, apart from being visually very appetising.

Website Landing Page

Phi also created their 4-page brochure that was made in 2 languages - English and Chinese - for an international exhibition. To create one in Chinese, it was imperative that the local dialect be married to internationally accepted standards to ensure overall appeal and clarity of the message. And the photographs used for the brochure were conceptualised and shot by the Phi team, capturing the very essence of seafood - 'freshness' ! The photographs of their actual products are succulently appetising and teasing to the visual senses. Bingo!

Corporate Brochure

Corporate Brochure

Phi created 7 specific exhibition posters for Sonia Fisheries, with each poster signifying one USP of the business - be it exclusivity, quality or freshness. Again, the photography was simple but starkly fresh.

Exhibition Poster
Exhibition Poster

Sonia Fisheries received tremendous response at the international exhibition and their business is slated to grow manifold as they are now a brand.

A good brand instills confidence and credibility, and Sonia Fisheries has taken the pole position rightly so.

We know how it's done.
One more love story of Phi with passionate emerging enterprise which you shall read about in coming time.
Phi is the 'partner of choice' in the growth journey of Indian SME's; who have national and global aspirations; by offering strategic branding and brand management solutions. With a mission to develop and manage people, brands and businesses to realise their full potential, we are committed to create 221 success stories by 2020 !!!
Phi is a branding agency with an expertise to balance the old branding fundamentals with new age disruptive technologies.
We are passionate to connect you to your customers using strategic branding and brand management solutions to ultimately help your brand achieve, success by design.
Should you wish to create a brand strategy for your company or your brand, feel free to connect with us. We would love to discuss it over a cup of coffee.
We look forward to partnering with you in coming days.
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Milind N Pradhanani // Director - Operations // Phi Creative Solutions Pvt. Ltd.
602/603, Vikas Commercial, Bhakti Marg, Off LBS Road, Mulund(W), Mumbai - 400 080.